Question 827150
Beating Nielsen: is this true or false
A new startup company intends to compete with Nielsen Media research by providing data with a large margin of error for the same price. 
-----
Since ME = z*s/sqrt(n), a larger ME results when sample
size is smaller. The company will spend less money getting
its statistic, but the confidence interval it delivers will
be wider and therefore less conclusive.
================
Cheers,
Stan H.