<PRE><B>Question 586508</B>
is the type of planning independent of the intensity of competition? (Data are from D. O. McKee, P. R. Varadarajan, and J. Vassar,
“A Taxonomy of Marketing Planning Styles,” Journal of the Academy of Marketing Science 18, no. 2 [Spring 1990], pp. 131–41.) 
Planning
Degree of Limited Constituency Comprehensive
Competition Planning Planning Planning Row Total
Low....... 11.... 25.... 33... 69
Moderate ..19.... 23.... 15... 57
High...... 43.... 25.... 17... 85
Col Total. 73.... 73.... 65... 211
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Ho: row and column factors are independent
Ha: they are not independent
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I ran a Chi-Sq Test on the data and got the following results:
Test statistic: Chi-Sq = 24.59
p-value = 6.075x10^-5
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Since the p-value is less than 5%, reject Ho.
The test results do not support saying the row
and column factors are independent.
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Cheers,
Stan H.
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