The zeros are 1 and -3. You can see this because f is shown in its factored form. The intervals on x to check signs for f are: ; ; .
Pick ANY value in each interval and test the sign of f(x).
You should find, according to each listed interval:
Positive, negative, negative.
Can you conclude what that means? Note that around the value x=1, the value for f is still negative. Sign did not change there.