And we want this to equal 3x^2 - 4x for all real numbers x. The constant k will not change the degree of any of the polynomial terms, so we can equate like terms (in each equation, the LHS corresponds to f(k-x), the RHS corresponds to f(x).
3x^2 = 3x^2
-6kx + 4x = -4x
3k^2 - 4k = 0
The second equation implies -6k + 4 = -4 --> k = 4/3. The third equation factors to k(3k - 4) = 0 --> k = 0 or k = 4/3. The solution k = 4/3 satisfies both equations, so this is the answer.