Therefore the maximum area is when the width is one-fourth of the perimeter. If the width is one-fourth of the perimeter, 2 times the width is one-half of the perimeter and then 2 times the length is also one-half of the perimeter (see the perimeter formula). And then the length must also be one-fourth of the perimeter. So the maximum area rectangle for ANY given perimeter is a square with a side measure one-fourth of the perimeter.