You can 
put this solution on YOUR website! .
(a)  Determine the zeroes of f(x) = x^2 -3x - 4 by factoring
         f(x) = x^2 -3x - 4 = (x-4)*(x+1),
     so the zeroes are x= -1  and  x= 4.
(b)  To estimate the instantaneous rate of change in f(x) at the zeros,
     first calculate the derivative f'(x) of f(x):  f'(x) = 2x-3.
     Then calculate the values of f'(x) at x= -1 and x= 4:
          f'(-1) = 2*(-1)-3 = -2 - 3 = -5;
          f'(4)  = 2*4 - 3 = 8 - 3 = 5.
     ANSWER.  The instantaneous rate of change in f(x)  at  x= -1 is  -5;
              The instantaneous rate of change in f(x)  at  x= 4  is   5.
Solved, answered and explained.