SOLUTION: My professor gave us this problem to do. It is really complicated and confusing. Everything she asks to do is written below i did not add or subtract anything from her guidlines. I
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Question 872969: My professor gave us this problem to do. It is really complicated and confusing. Everything she asks to do is written below i did not add or subtract anything from her guidlines. If there is anyone that can help me, that would be great. Thanks!!
Your media communications company is pitching an ad campaign for a new gadget maker to MegaGadget Corp. This advertising blitz will be conducted in the greater-Westfield-Springfield-Holyoke area and can use a mix of Television time, Radio time, and Newspaper ads. Information about each advertising medium is shown below.
Medium
Cost Per Ad Placed
# of consumers reached per ad medium
Measure of Exposure Quality per ad medium
TV
$500
10000
30
Radio
$100
4000
40
Newspaper
$300
2000
25
Management has decreed that the advertising campaign must achieve a total exposure quality of at least 500 units. They have also decieded that the number of TV ads cannot exceed the number of radio ads by more than 5. Finally, the campaign has a total advertising budget is $100,000.
REQUIRED: Develop a linear programming model that will maximize the actual number of individual reached and which expresses all relevant constraints.
NOTE: YOU DO NOT HAVE TO SOLVE THIS LP PROBLEM. All you need to provide below is the proper and complete OBJECTIVE FUNCTION as well as all relevant CONSTRAINTS. Answer by psbhowmick(878) (Show Source):
