Question 1205802: Calsho owns a golf course. He presently sells 200 memberships each year for $640 each. He conducts a survey and finds out that for every $40 he raises the price of his membership he loses 10 customers. Find out what Calsho should do to maximize his revenue. What would his new membership price be? How many customers would he have at this new price?
Would be nice if someone could help me with this :)
Answer by ikleyn(52756) (Show Source):
You can put this solution on YOUR website! .
Calsho owns a golf course. He presently sells 200 memberships each year for $640 each.
He conducts a survey and finds out that for every $40 he raises the price of his membership
he loses 10 customers. Find out what Calsho should do to maximize his revenue.
What would his new membership price be? How many customers would he have at this new price?
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With the current price of $640 per membership, Calsho has 200 customers.
If Calsho raises the price n times by $40 dollars, he will have 200-10n customers,
according to the problem.
So, if the price is p = 640 + 40n dollars, then the number of customers is 200 - 10n.
It is what the problem says.
OK. Now, the revenue is the product of the price by the number of customers.
According our analysis above, we can write this formula for revenue
R(n) = (640+40n)*(200-10n),
where n is the number of raising the price by 40 dollars.
As you see from formula (1), R(n) is a quadratic function of n
R(n) = 128000 + 8000n - 6400n - 400n^2 = -400n^2 + 1600n + 128000. (2)
We want to find the value of "n" such that the quadratic function (2) has the maximum.
In other words, we want to find the vertex of this parabola.
The vertex is at n = , where "a" is the coefficient at n^2 and "b" is the coefficient at "n"
in the quadratic form (2).
So, a= -400, b= 1600, and = = = 2.
It means that the optimal price for a membership is p = 640 + 40*2 = 720;
then the number of customers is 200-10*2 = 180.
So, the predicted revenue will be the product 720*180 = 129600 dollars.
Compare it with the current revenue 640*200 = 128000 dollars and notice the difference.
At this point, I complete my explanations: the problem is just solved.
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The solution/analysis in my post is a standard for problems like this one.
On finding a maximum/minimum of quadratic functions see my lessons
- HOW TO complete the square to find the minimum/maximum of a quadratic function
- Briefly on finding the minimum/maximum of a quadratic function
- HOW TO complete the square to find the vertex of a parabola
- Briefly on finding the vertex of a parabola
in this site. These lessons (their content) is a prerequisite for solving such problems.
To see many other similar solved problems, look into my lesson
- Using quadratic functions to solve problems on maximizing revenue/profit
at this site.
Make your horizon wider and learn the entire subject from there.
Happy learning ( ! )
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