Let x be the length of the rectangle and y be its width.
Then x + y = = 200, and you are asked to find x and y in a way
to maximize the product x*y which is the area.
Express y via x: y = 200 - x, and substitute it into the product:
x*y = x*(200-x).
Next, find the maximum of the quadratic function f(x) = x*(200-x) = .
Now let me remind you that, if you have a quadratic function f(x) = of the general form,
then it reaches the maximum/minimum at x = .