Compare to .
p is the distance from vertex to either focus or directrix. Your parabola is horizontal and the vertex is on the left for minimum x value, and focus is to the right of the vertex.
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The focus is at ( 3/4, 0).
Endpoints of Latus Rectum:
The focus is ON the x-axis;
Latus Rectum is from the upper y-value to the lower y-value at the focus.