SOLUTION: Four key marketing decision variable are price (P) advertising (A) transportations (T) and product quality (Q). Consumer demand (D) is influenced by theses variables. The Simples
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Question 633307: Four key marketing decision variable are price (P) advertising (A) transportations (T) and product quality (Q). Consumer demand (D) is influenced by theses variables. The Simplest model for describing demand in terms of these variables is: D-k-pP+ aA+tT +qQ where k, p,t, and q are constants. Discuss the assumptions of this model. Specifically, how does each variable affect demand? How do the variables influence each other? What limitations might this model have? How can it be improved? Answer by solver91311(24713) (Show Source):