Question 197406: The radio station KICK is experimenting with a new format: reruns of the 1950's show Queen for a Day (in this show, contestants would tell sob stories, and the one elected the saddest by the audience applause-meter would get lots of prizes). KICK hires a polling organization to find out what listeners think of the station's makeover. The company, Poll Tracks, builds a telephone survey list by selecting pages at random from the telephone book, and then interviewing every person on each of the selected pages. This is an example of which of the following sampling techniques?
A. Cluster
B. Stratified
C. Systematic
D. Convenience
E. Simple random sample
Answer by stanbon(75887)   (Show Source):
You can put this solution on YOUR website! I would call it cluster sampling.
Each page is a cluster. You are
making a random selection of the
clusters available and then testing
every member of the selected clusters.
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Cheers,
Stan H.
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