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Four married couples have bought eight seats in a row for a
basketball game. In how many ways can they be seated if each
couple is to sit together?
The order of the couples can be chosen in 4! = 24 ways.
For each order of the couples there are two ways each can sit,
(husband left, wife right) or (wife left, husband right).
That's (2)(2)(2)(2) = 24 = 16 ways
Answer (4!)(24) = (24)(16) = 384 ways.
Edwin