SOLUTION: Q1. Top toys is planning a new radio and TV advertising campaign. A radio commercial costs Rs 3000 and TV ad costs Rs 7000. A total budget of Rs 100000 is allocated to the campaign

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Question 778566: Q1. Top toys is planning a new radio and TV advertising campaign. A radio commercial costs Rs 3000 and TV ad costs Rs 7000. A total budget of Rs 100000 is allocated to the campaign. How ever to ensure that each medium will have at least one radio commercial and one TV ad, the most that can be allotted to either medium can not exceed 80% of the total budget. It is estimated that the first radio commercial will reach 5000 people , with each additional commercial reaching only 2000 new ones. For TV, the first ad will reach 4500 people and each additional ad an additional 3000. The problem is to find how should the budgeted amount be allocated between radio and TV.
(a) Formulate this problem as Linear programming problem. (b) Solve the problem using graphical method.
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