Let x be the rate of the car, in miles per hour.
Then the rate of the bus is 0.5x.
In 2 hours
2x - 2*(0.5x) = 72
It is your basic equation, which is the literal translation from English to Math.
Simplify and solve for x.
2x - x = 72
x = 72.
ANSWER. The rate of the car is 72 miles per hour.