A college book store marks up the price that it pays the publisher for a book by 35%. If the selling price of a book is $92.00, how much did the bookstore pay for this book? Let me see. Let x = money the store paid for the book The store sold the book for $92 after marking up the price they paid for the book by 35%. This is where I start guessing my way to the equation I hope is correct to solve the problem. After more than 15 minutes with this question, I gave up. This is my equation based on my understanding: 0.35x = 92.00 Obviously, I am wrong because the correct answer is $68.15. What equation setup leads to $68.15? A DISCOUNT of 35% gives you a SELLING PERCENT of 1 - .35 = .65, or 65%. However, a MARKUP of 35% gives you a SELLING PERCENT of 1 + .35 = 1.35% So, since this is a MARKUP, instead of .35x, you should have 1.35x as part of your equation. Capiche??