A rectangular airport runway is x feet long and y feet wide. If its length is to be made 100 feet longer, by how many square feet will its area be increased? With length and width being x and y, respectively, ORIGINAL area = xy WIth length increasing by 100, NEW length becomes: x + 100 As width (y) remains constant, NEW area = (x + 100)y = xy + 100y Comparing OLD area, xy to NEW area, xy + 100y, we see that the increase in area is 100y (NEW area - OLD area = xy + 100y - xy).