From the condition, the set (A n B) ("A intersection B") of those who read both A and B is 1000 families; the set (A \ (A n B)) of those who read A but not B is 8000-1000 = 7000 families; the set (B \ (A n B)) of those who read B but not A is 4000-1000 = 3000 families. Thus the number of families who look into advertisements is 0.035*7000 + 0.25*3000 + 0.5*1000 = 1495 families. Answer. The number of families who look into advertisements is 1495.