The shortest way to solve the problem is THIS:
=
10 = .
Take logarithm base 2 of both sides.
= t
Find by any way you can. // I use my MS Excel in my computer, as always.
t = 3.32.
Thus 40-15 = 25 minutes is 3.32 times the doubling period.
Hence, the doubling period is = 7.5 minutes (approximately). ANSWER