We begin with the first row, by adding the first two numbers: 25+35=60 then we subtract 13. Why subtract 13? Because we don't like unlucky numbers, 60-13=47. For the second row, we switch to multiplication. Why switch to multiplication? Because we like to alternate between addition and multiplication. We like variety. 17x5=85. Then to determine what we subtract this time, we add 1 to each digit of what we subtracted last time, which was 13. Adding 1 to each digit of 13, we get 24. So we subtract 24 from 85 and get 61. For the last row, we switch back to addition. We add 11 and 72 and get 83. Then to determine what we subtract this time, we again add 1 to each digit of what we subtracted last time, which was 24. Adding 1 to each digit of 24, we get 35. So we subtract 35 from 83 and get 48. Answer: 48. Simple, huh? Edwin