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Divide both sides by 3.
Then you get

which doesn't factor any more.
Let A =

and let B =
Then the expression is this:
Now,

and
So, the expression becomes
This is a difference of two squares.
It's useful to recognize that

factors to
So, our expression becomes
Now, plug in A =

and B =

into the expression.
You get

Multiply things out to get

Collect like terms and you get
It's nice to move the minus sign out of the equation.
The answer then is