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Group the terms in the numerator as follows:

Notice the change of sign in the second group.
Let's do the numerator first:

Factor the first group as the difference of squares and factor a 4 from the second group to get:

Now factor out the common factor of (

)

This is the numerator.
Now the denominator:

Factor out a 2.

Putting it all together, we have:

Cancel the indicated factors to leave you with: