SOLUTION: Beating Nielsen: is this true or false
A new startup company intends to compete with Nielsen Media research by providing data with a large margin of error for the same price.
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Question 827150: Beating Nielsen: is this true or false
A new startup company intends to compete with Nielsen Media research by providing data with a large margin of error for the same price.
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Answer by stanbon(75887) (Show Source): You can put this solution on YOUR website!
Beating Nielsen: is this true or false
A new startup company intends to compete with Nielsen Media research by providing data with a large margin of error for the same price.
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Since ME = z*s/sqrt(n), a larger ME results when sample
size is smaller. The company will spend less money getting
its statistic, but the confidence interval it delivers will
be wider and therefore less conclusive.
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Cheers,
Stan H.
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