SOLUTION: A recent marketing survey tried to relate customer’s awareness of a new marketing campaign with their rating of the product. Consumers rated their awareness as low, medium, or hi

Question 1176172: A recent marketing survey tried to relate customer’s awareness of a new marketing campaign with their rating of the product. Consumers rated their awareness as low, medium, or high, and rated the product as poor, fair, or good. The results are presented below.

AWARENESS
RATING

.....Low Medium High
Poor .1 .15 .07
Fair .06 .11 .06
good .07 .11 .27

What is the probability that a consumer had low awareness?
What is the probability that a consumer who ranked the product as fair had high awareness of the add campaign?
What is the probability that a consumer who had either medium or high awareness ranked the product as good?

Answer by Boreal(15235) (Show Source): You can put this solution on YOUR website!
The first issue a column sum of "Low" and is 0.23
The second is a discrete value at the meeting of a row and a column (Fair and High), which is 0.06
The third is a hybrid with Medium and High Awareness' being 0.77, and good being 0.38 of that 0.77, so the answer is 0.38/0.77 or 0.49 probability.

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