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Factor all parts

Cross Cancel the (x-7) and (x-4)

FOIL the Numerator
F: x * x = x^2
O: x * -8 = -8x
I: -2 * x = -2x
L: -2 * -8 = 16
Combine like terms:

FOIL the Denominator
F: x * x = x^2
O: x * -11 = -11x
I: -10 * x = -10x
L: -10 * -11 = 110
Combine Like terms: