If the cost was 100, then a 25% (.25) profit comes from 125. That's 100(1+.25).
10% profit comes from 110.
125(1+x)=110 where x is the discount number we seek.
125 + 125x = 110
125x=-15
x = -15/125 = -.12. We need a 12% discount on the $125 TV in order to obtain $110, which is a $10 profit. 125*(1-.12) = 110