The fact that the two numbers are in the ratio 4:3 means that the numbers are 4x and 3x, where x is their common measure, currently unknown to us. But we are given that the sum of the numbers is 70, and it gives us an equation 4x + 3x = 70. It means that 7x = 70, which implies x= 70/7 = 10. Thus the numbers are 4x = 4*10 = 40 and 3x = 3*10 = 30. ANSWER