You can
put this solution on YOUR website!Use the properties of similar triangles. The triangle formed by her arm, the ruler and the hypotenuse AND the triangle formed by 1/2 mile, the cliff and that hypotenuse are similar.
So

convert everything to feet
halfMile = 5280/2 = 2640
4inches = 1/3 foot

Note that this is a very rough estimate. No way Carla has a three foot arm. No way even the littlest error in the 4inches doesnt translate to a huge error on the size of the cliff. But, is better than a wild guess