.
If "s" is the parameter on the straight line x = y along the vector (1,1), then we have
s = , y = , or, equivalently, x = , y = .
Therefore, the numerator is + = + = + = ,
while the denominator is x + y = + = .
Then the ratio itself is
f(x,y) = f(s) = = .
Thus the function f(s) is LINEAR on s along this direction, and is zero at x= y= 0= s by the definition, which is consistent with the linear behavior.
So (and therefore), the derivative DOES EXIST and is equal to .
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To avoid misunderstanding, let me note (highlight/underline) that for the given function the derivative "along a direction"
DEPENDS on direction, so the function f(x,y) is NOT differentiate at (0,0) in the classic sense as a function of two variables.
It is ONLY differentiate "along a direction", and is a classic example of such a function.